P.Feng Studio

P.Feng Studio

Website, CRO, E-Commerce Strategy & More
Based in Washington State | Serving clients Coast-to-coast
Based in Washington State
Serving clients Coast-to-coast
Hi, I’m Peiying!

The strategic partner to move your brand forward.

Some brands need someone to set the direction. Others already have a strong team and a clear plan, but not enough hands to carry it forward. Both need a partner who can step in where it matters and see the work through.

Over the past ten years, I’ve worked with more than 100 direct-to-consumer brands across the US and Europe. I helped grow an award-winning performance marketing agency before moving in-house. Today, as an independent partner, I help growing brands close the gap between plan and delivery.

I can work alongside your team or own a project from start to finish. That might mean rebuilding your website, improving conversion, or bringing the tools behind your business into alignment. Sometimes it’s as focused as designing the mockups you need to move forward. Each engagement combines strategic thinking with hands-on execution, supported by a small team when the scope calls for it.

I partner with a small number of brands each year, by design.

Select Services

Come for the on-brand execution. Stay for the strategy.

I offer both project-based and ongoing support. For work that needs a broader team, I bring in trusted specialists from my network.

Shopify Design & Development

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E-commerce Strategy & Management

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Website Audits & Conversion Rate Optimization

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UX & UI Design

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Email & SMS Marketing

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Consulting

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Are you a small business in Whatcom County?
I'm passionate about giving small and local businesses access to the strategic, high-quality support typically reserved for larger brands. Reach out to learn about my offerings designed to meet you where you are.

SElect Brands

I work with with consumer-facing brands across skincare, healthcare, fitness, fashion, home services, and beyond. The industries vary, but the fundamentals stay the same: understanding your audience and connecting them with products, services, and stories that resonate.

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What my Clients Say

“Whether you're an early-stage startup or an established brand, Peiying brings strategic thinking, exceptional execution, and a true sense of partnership.”

I've had the pleasure of working with Peiying across multiple brands. She was an invaluable partner during my time leading marketing at KORA, where she played a critical role in our website relaunch and rebrand, then continued to support the site as we optimized and scaled the business.

When it came time to launch LONA, there was no question that I wanted her leading our digital experience again.

Peiying is one of the rare partners who combines deep UX and ecommerce expertise with genuine empathy for her clients. She's incredibly nimble, thoughtful, collaborative, and always approaches challenges as an extension of your team—not just a vendor.

Annie Vallely, CEO
LONA Beauty

Partners

Don’t see your stack listed? No worries—I work across most leading platforms. These are simply the ones I partner with (for good reason).

Ready to see results?

Let's Collaborate

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