Website, CRO, Email Marketing & More
Build a business that looks good on screen and runs well behind the scenes.
A Better Digital Experience
Builds a Better Business
Hi there, I'm Peiying. For the past 10 years, I’ve helped brands across the US and Europe build digital experiences that look great and perform, while supporting sustainable growth.
I’ve worked in various capacities: helped grow an award-winning agency, in-house and alongside small, specialized teams—leading website strategy, design and development, while setting up the systems that support marketing and operations behind the scenes. That range helps me bring the right balance of creative thinking, technical know-how, and practical problem-solving to every engagement.
Why brands work with me
attract the right people
Your website is often the first meaningful interaction someone has with your business. Too often, businesses have to choose between creative work that looks great but underperforms and performance-focused work that lacks a compelling brand experience. I specialize in balancing both.
turn interest into action
A strong website does more than look polished—it supports the entire customer journey. I connect the pieces beyond the site, from lead capture and client intake to email follow-up, so potential customers have a clear path forward.
make growth easier to manage
Behind every seamless customer experience is a thoughtful system. I build practical workflows and connected tools that reduce manual work, create consistency, and help your business run smoothly as it grows.
human judgement is Invaluable
AI can help move work forward, but meaningful strategy requires context, discernment, and a real understanding of your business. I use the newest tools thoughtfully, but make decisions based on what will actually serve your brand. And yes, I was using em dashes before AI was a thing.
Services
Support for Every
Stage of Growth
I partner with businesses at two distinct stages: small, local companies building their foundation, and established or high-growth brands ready to scale. Every engagement is tailored exactly to each business' individual needs.
Unlock Your Next Stage of Growth
I help identify the gaps between where your digital experience is today and where it needs to be—then turn them into focused, high-impact improvements across conversion and retention.
UX & UI Design
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Conversion Rate Optimization
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Shopify Design & Development
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Email & SMS Marketing
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Website Audits
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Need something beyond my scope?
I work with a trusted network of specialists, from photographers, paid media specialists, PR partners, and larger agencies for brands needing more support.
Build a Solid Foundation
For service providers, new practices, and local businesses, your time is best spent serving your customers—not piecing together websites, systems, and marketing tools. I help put the right digital foundation in place, so your business can run smoothly while you focus on the work that matters most.
Build a Brand Customers Understand
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Turn Your Website Into a Reliable First Impression
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Get Started With Digital Marketing
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Business Systems & Workflow Setup
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Stay Supported as You Grow
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Are you a small business in Whatcom County?
I’m passionate about giving small and local businesses access to the strategic, high-quality support typically reserved for larger brands. Reach out to learn about my offerings designed to meet you at your stage and within your budget.
What my Clients Say
“Whether you're an early-stage startup or an established brand, Peiying brings strategic thinking, exceptional execution, and a true sense of partnership."
"I've had the pleasure of working with Peiying across multiple brands. She was an invaluable partner during my time leading marketing at KORA, where she played a critical role in our website relaunch and rebrand, then continued to support the site as we optimized and scaled the business.
When it came time to launch LONA, there was no question that I wanted her leading our digital experience again. Peiying is one of the rare partners who combines deep UX and ecommerce expertise with genuine empathy for her clients. She's incredibly nimble, thoughtful, collaborative, and always approaches challenges as an extension of your team—not just a vendor.”
Annie Vallely, CEO
LONA Beauty
Select Case STudies
Work That Speaks
Partners
Don’t see your stack listed? No worries—I work across most leading platforms. These are simply the ones I partner with (for good reason).
Ready to see results?
Let's Collaborate
Reach out to schedule a free consultation.