Website, CRO, Email Marketing & More
Hi, I’m Peiying!
I get the brand.
And the business behind it.
Over the past 10 years, I’ve worked with 100+ direct-to-consumer brands across the US and Europe—helping grow an award-winning agency, working in-house, and now partnering directly with brands.
My work spans e-commerce strategy, website design and development, and the processes that connect marketing and operations. I understand how things should look, how to build them, and how they need to work for the business.
Today, I help brands fill gaps in their expertise and execution, bringing a designer’s eye, hands-on technical skills, and practical business thinking to the same table.
Services
From Shopify websites to email marketing, I help founders, CMOs, and teams turn plans into work that feels right for the brand and makes sense for the business. Bring me in for a focused project or ongoing support. And when the work calls for more, I bring in trusted specialists from my network.
Shopify Design & Development
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Website Audits
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Conversion Rate Optimization
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UX & UI Design
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Email & SMS Marketing
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E-commerce Management
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Consulting
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Are you a small business in Whatcom County?
I'm passionate about giving small and local businesses access to the strategic, high-quality support typically reserved for larger brands. Reach out to learn about my offerings designed to meet you where you are.
What my Clients Say
“Whether you're an early-stage startup or an established brand, Peiying brings strategic thinking, exceptional execution, and a true sense of partnership.”
I've had the pleasure of working with Peiying across multiple brands. She was an invaluable partner during my time leading marketing at KORA, where she played a critical role in our website relaunch and rebrand, then continued to support the site as we optimized and scaled the business.
When it came time to launch LONA, there was no question that I wanted her leading our digital experience again.
Peiying is one of the rare partners who combines deep UX and ecommerce expertise with genuine empathy for her clients. She's incredibly nimble, thoughtful, collaborative, and always approaches challenges as an extension of your team—not just a vendor.
Annie Vallely, CEO
LONA Beauty
Select Case STudies
Work That Speaks
Partners
Don’t see your stack listed? No worries—I work across most leading platforms. These are simply the ones I partner with (for good reason).
