Website, CRO, E-Commerce Strategy & More
Hi, I’m Peiying!
I help direct-to-consumer
brands grow.
Over the past 10 years, I’ve worked with more than 100 direct-to-consumer brands across the US and Europe. I helped grow an award-winning performance marketing agency before moving in-house. Now, I partner directly with brands.
I’m comfortable figuring out what needs to change, then getting into the work myself. Sometimes that’s a website redesign. Other times, it’s improving retention or untangling the tools behind the business so everything works better together.
Today, I help brands close gaps in their teams, taking work from an initial idea through to execution.
Services
I offer both project-based and ongoing support. For work that needs a broader team, I bring in trusted specialists from my network.
Shopify Design & Development
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E-commerce Strategy & Management
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Website Audits & Conversion Rate Optimization
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UX & UI Design
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Email & SMS Marketing
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Consulting
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Are you a small business in Whatcom County?
I'm passionate about giving small and local businesses access to the strategic, high-quality support typically reserved for larger brands. Reach out to learn about my offerings designed to meet you where you are.
SElect Brands
I work with with consumer-facing brands across skincare, healthcare, fitness, fashion, home services, and beyond. The industries vary, but the fundamentals stay the same: understanding your audience and connecting them with products, services, and stories that resonate.
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What my Clients Say
“Whether you're an early-stage startup or an established brand, Peiying brings strategic thinking, exceptional execution, and a true sense of partnership.”
I've had the pleasure of working with Peiying across multiple brands. She was an invaluable partner during my time leading marketing at KORA, where she played a critical role in our website relaunch and rebrand, then continued to support the site as we optimized and scaled the business.
When it came time to launch LONA, there was no question that I wanted her leading our digital experience again.
Peiying is one of the rare partners who combines deep UX and ecommerce expertise with genuine empathy for her clients. She's incredibly nimble, thoughtful, collaborative, and always approaches challenges as an extension of your team—not just a vendor.
Annie Vallely, CEO
LONA Beauty
Select Case STudies
Work That Speaks
Partners
Don’t see your stack listed? No worries—I work across most leading platforms. These are simply the ones I partner with (for good reason).
