Website, CRO, Email Marketing & More
Looking good is the baseline.
Performance is the standard.
Hi there, I'm Peiying. For the past 10 years, I’ve helped brands across the US and Europe build digital experiences that look great and perform, while supporting sustainable growth.
I’ve worked in various capacities: helped grow an award-winning agency, in-house and alongside small, specialized teams—leading website strategy, design and development, while setting up the systems that support marketing and operations behind the scenes. That range helps me bring the right balance of creative thinking, technical know-how, and practical problem-solving to every engagement.
Services
Support for Every
Stage of Growth
I partner with businesses at two distinct stages: small, local companies building their foundation, and established or high-growth brands ready to scale. Every engagement is tailored exactly to each business' individual needs.
Unlock Your Next Stage of Growth
I help identify the gaps between where your digital experience is today and where it needs to be, then turn them into focused, high-impact improvements across conversion and retention.
UX & UI Design
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Conversion Rate Optimization
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Shopify Design & Development
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Email & SMS Marketing
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E-commerce Management
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Website Audits
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Need something beyond my scope?
I work with a trusted network of specialists, from photographers, paid media specialists, PR partners, and larger agencies for larger brands needing more support.
Build a Solid Foundation
For service providers, new practices, and local businesses, your time is best spent serving your customers—not piecing together websites, systems, and marketing tools. I help put the right digital foundation in place, so your business can run smoothly while you focus on the work that matters most.
Build a Brand Customers Understand
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Turn Your Website Into a Reliable First Impression
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Get Started With Digital Marketing
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Business Systems & Workflow Setup
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Strategic Support as You Grow
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Are you a small business in Whatcom County?
I’m passionate about giving small and local businesses access to the strategic, high-quality support typically reserved for larger brands. Reach out to learn about my offerings designed to meet you at your stage and within your budget.
What my Clients Say
“Whether you're an early-stage startup or an established brand, Peiying brings strategic thinking, exceptional execution, and a true sense of partnership.”
I've had the pleasure of working with Peiying across multiple brands. She was an invaluable partner during my time leading marketing at KORA, where she played a critical role in our website relaunch and rebrand, then continued to support the site as we optimized and scaled the business.
When it came time to launch LONA, there was no question that I wanted her leading our digital experience again.
Peiying is one of the rare partners who combines deep UX and ecommerce expertise with genuine empathy for her clients. She's incredibly nimble, thoughtful, collaborative, and always approaches challenges as an extension of your team—not just a vendor.
Annie Vallely, CEO
LONA Beauty
Select Case STudies
Work That Speaks
Partners
Don’t see your stack listed? No worries—I work across most leading platforms. These are simply the ones I partner with (for good reason).
Ready to see results?
Let's Collaborate
Reach out to schedule a free consultation.